Monthly Archives: July 2016

Negotiations Paper

Create a 1,050-word analysis in which you address the following:

Discuss the different types and aspects of trust in relationships.

  • Identify one type that you have utilized or experienced in a negotiation.
  • Explain the importance of trust in business and selling relationships.
  • Analyze 2-3 types of the trusting techniques used in negotiation.
  • Discuss how you used these in your organization with a customer.
  • Evaluate the trusting techniques in terms of which might be most effective in your organization.
  • Recommend the technique that you would be most likely to use in a negotiation and explain your rationale.
  • Explain how using trust techniques might lead to change in your organization’s negotiation strategies.

Format your assignment consistent with APA guidelines.

Detailed Marketing Plan

Simply follow the outline given.. 

Your task is to choose a firm that you would like to create or one that already exists. ï‚· No large companies or corporations please. Small proprietorships or corporations are preferred. Otherwise, the plan becomes too cumbersome and chances for creativity are lower. ï‚· Start ups or ideas of your own for companies are preferred. It is recognized the cash flow statements would be more general and therefore more suspect in such cases.

 

MARKETING PLAN TEMPLATE

In a Marketing Plan you will not be changing any section headings or the numbering system of a Business Plan. Simply complete each section using the proposed questions/comments as a guide.

1.0  EXECUTIVE SUMMARY

Write this section when you have completed your Marketing Plan but place it 1st in order. In 4-6 paragraphs, summarize your Marketing Plan. Be sure to include a brief description of your product benefits, target market, customer needs, value proposition, sales projections, break-even point, and the keys to success.

2.0  COMPANY/INDUSTRY ANALYSIS

Include a short paragraph about your company’s strategic focus and plan for the future.

2.1  Company Mission

2.2  Company’s strategic goals (financial and non-financial)

2.3  Company’s core competency

2.4  State of the Industry

  • What is the state of the industry today?
  • How does your company fit into the industry?

3.0 SITUATION ANALYSIS

3.1 Market Summary

  • What are your target customer groups?
  • What are your projections for the growth of this market?
  • What are your projections for your product growth in this market?

3.2 Target Market Description

Who is your target market, specifically, for this product? What is the rationale behind why they are the optimal target market segment?

3.2.1  Demographics

3.2.2  Geographics

3.2.3   Psychographics

This is a critically “hot” area right now in marketing so be sure to elaborate and offer details on your target market’s behavior and lifestyle.

3.3  Market Needs

This section should include both customer needs and the customer value proposition. What do your customers value and how are you meeting that need? Discuss at least two customer needs.

3.4 Market Trends

Identify and briefly explain at least two trends; these should be trends going on in the industry or the environment that will affect your product. These are trends that your company/product can respond to in some way. Trends are long term; fads are short term.

3.5 Market Growth

  • Is the market growing, static, diminishing? How much? How quickly?
  • What is the evidence? What is the timeframe?
  • How will you address the market if it is growing, or static, or diminishing?

3.6 SWOT Analysis

3.6.1 Strengths

Provide at least 3 strengths your company/brand exhibits.

3.6.2 Weaknesses

Explain at least 3 challenges that place you at competitive disadvantage.

3.6.3 Opportunities

Provide at least 3 opportunities external to your business that will lead to your success.

3.6.4 Threats

Discuss at least 3 external to business issues that will threaten your success (e.g, it is common to include unexpected acts of nature, government and regulatory concerns, and competition in this section of the SWOT).

3.7. Environmental Scan

Perform a scan of the 5 external elements that could affect your business/product over which you have no control.

3.7.1     Competition (analyze your major competitor)

3.7.2      Technology

3.7.3      Regulations/Political Issues

3.7.4      Cultural/Social Changes

3.7.5      Economic

4.0 MARKET-PRODUCT FOCUS

4.1 Product Offering

  • Describe product features/benefits. We particularly care about benefits as these are from the perspective of the target market)
  • Describe your Brand.

4.2 Keys to Success

Include at least two factors that will determine your success with this product.

4.3 Critical Issues

  • How will you leverage SWOT strengths?
  • Where is your product in the product life cycle and why?
  • Identify points of parity and points of difference (of your product as it compares to the major competitor)

4.4 Objectives/Goals

Set specific marketing objectives for your product.  Think about market share, sales revenue, market positioning, image, awareness, social responsibility and related objectives).  Think SMART

4.5 Positioning

  • How will you position; your product in your target market’s mind?
  • Describe how you are different from your key competition.
  • Identify your most important distinguishing feature.

4.6 Marketing Mix

4.6.1 Product

  • Describe it
  • What makes your product different from your major competitor?
  • What gives your product more value to your target market?

4.6.2 Price                                                                   

  • How will you set the price? 
  • Select price objective; determine demand and estimate costs; analyze a major competitor’s price; select a pricing method; select the final price

4.6.3 Place

  • Will you use push or pull strategy and why?
  • Will you use retailers? Wholesalers? 
  • Will you have a website? (promotional or transactional?)  

4.6.4 Promotions

  • Establish Promotion objectives
  • Choose a message and vehicles for communicating that message
  • How will you evaluate the results of your promotions?

4.7 Marketing Research

  • What will be the objective of the research – what you want to know?
  • What will be the scope of the research – what types of research will be utilized and to how broad of an audience?
  • When will the research be implemented? You will likely want to include some ongoing research to support your CRM (Customer Relationship Marketing) initiatives

5.0 FINANCIALS

5.1 Break-even Analysis

  • When will you break-even? Show your break-even analysis
  • Use a Break-even Table or Chart
  • Explain your Break-even Table or Chart

5.2  Sales Forecast:  1st year by month; 2nd and 3rd years by quarter

  • $ Sales forecasted and timing – include charts showing the following
  Year 1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Revenue                          
Volume                          
                           

 

  Year 2 1st Q 2nd Q 3rd Q 4th Q   Year 3 1st Q 2nd Q 3rd Q 4th Q
Revenue                      
Volume                      
                       
  • Discuss risks of not reaching these forecasts
  • What are the most important components of sales performance for you to reach these goals?

6.0 MARKETING ORGANIZATION

  • What will your organization look like? Provide a table or organization chart
  • What are the roles/responsibilities of your marketing functions?

7.0 IMPLEMENTATION PLAN

7.1       Roll-out Plan

  • How will you roll out this product?  Will you conduct a pilot program?
  • How long will it take? List the key events that need to happen and when.

7.2       Contingency Plan

  • What is your contingency plan (Plan B) for any risks you’ve identified? Who will do what and when?
  • How will you monitor risks and adapt to adversity in the market place?

8.0 CONTROLS

  • How will you monitor expenses/revenue? Identify what methods/reports and how often you’ll review them?
  • How will you assess that you are meeting your goals/objectives?
  • How will you assess changes in the market environment?

APPENDICES

Include any appendix you feel enhances or adds interest to your Plan.

REFERENCES (Wikipedia is NOT an acceptable reference)

Ethical Scrapbook

Locate three contemporary examples in each of the four following categories, for a total of 12 examples: Good Samaritan conduct or random acts of kindness Acts of vigilantism–violating the law to enforce the law Acts of civil disobedience–violating the law to change the law Criminal acts committed by professionals in the course of their employment, other than criminal justice professionals, in which the defendant was believed to have violated the ethical standards of his or her profession Assemble the 12 examples according to the category and in a visually appealing manner. For each example, include the following: A summary of the event A graphic illustration, photo, or other visual item related to the event One properly APA-formatted reference Note. Consider including an introduction and conclusion to introduce your examples and summarize your work.

Project does not have any attached files

Optimization modeling Problems

Manually complete the following problems in the textbook:

 

Render, B., Stair, R. M., Hanna, M., & Hale, T. (2015). Quantitative Analysis for Management (12th ed.). Upper Saddle River, NJ: Pearson.

 

 

  • Problem 7-14
  • Problem 7-15
  • Problem 7-18

 

Use an Excel spreadsheet file for the calculations and explanations. Cells should contain the formulas (i.e., if a formula was used to calculate the entry in that cell). Students are highly encouraged to use the “Optimization Modeling Problem Set” Excel resource to complete this assignment.

Mac users can use StatPlus:mac LE, free of charge, from AnalystSoft.

 

 

Problem 7-14

 

The Electrocomp Corporation manufactures two electrical products: air conditioners and large fans. The assembly process for each is similar in that both require a certain amount of wiring and drilling. Each air conditioner takes 3 hour of wiring and 2 hour of drilling. Each fan must go through 2 hours of wiring and 1 hour of drilling. During the next production period, 240 hours of wiring time are available and up to 140 hours of drilling time may be used. Each air conditioner sold yields a profit of $25. Each fan assembled may be sold for a $15 profit. Formulate and solve this LP production mix situation to find the best combination of air conditioner and fans that yields the highest profit. Use the corner point graphical approach.

 

 

Problem 7-15

 

Electrocomp’s management realizes that it forgot to include two critical constraints (see Problem 7-14). In particular, management decides that there should be a minimum number of air conditioners produced in order to fulfill a contract. Also, due to an oversupply of fans in the proceeding period, a limit should be placed on the total number of fans produced.

 

  1. If Electrocomp decides that at least 20 air conditioners should be produced but more than 80 fans should be produced, what would be the optimal solution? How much slack or surplus is there for each of the fans constraints?
  2. If Electrocomp decides that at least 30 air conditioners should be produced but no more than 50 fans should be produced, what would be the optimal solution? How much slack or surplus is there for each of the four constraints at the optimal solution?

 

 

Problem 7-18

 

The dean of the Western College of Business must plan the school’s course offerings for the fall semester. Student demands make it necessary to offer at least 30 undergraduate and 20 graduate courses in the term. Faculty contracts also dictate that at least 60 courses be offered in total. Each undergraduate course taught costs the college an average of $2,500 in faculty wages, and each undergraduate course costs $3,000. How many undergraduate and graduate courses should be taught in the fall so that total faculty salaries are kept to a minimum?

Data Breaches

Answer in one paragraph for each question:

 

do you agree that data breach primarily impacts the confidentiality of CIA triad?

 

how is hashing used as a countermeasure against loss of data integrity?

 

 

Assume the following equation defines risk.

Risk = Impact X Probability / Countermeasure

In the context of Data Integrity, what would happen to risk if there is no countermeasure such as hashing? On the other hand, what would happen to risk if strong countermeasure is employed?